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Israel-based flavoring company finds sweet spot in Greater Cincinnati

By Janelle Lee on 07/18/2016

Greater Cincinnati has long claimed a right to call itself a flavoring powerhouse, and a recent location decision from Israel-based Frutarom helps cement that claim.

One of the 10 largest flavoring companies in the world, Frutarom develops and manufactures high-quality flavors and fine ingredients for food, beverage, flavor, fragrance, pharmaceutical and cosmetic industries. In 2015, the company decided to locate its U.S. headquarters in West Chester, Ohio.

Why Greater Cincinnati?

The company started looking for a new North American headquarters location in 2014.

After searching across the U.S., Frutarom found what it needs in Greater Cincinnati.

“The company identified other potential locations for its headquarters,” said Aaron Wiegand, community development director for West Chester Township. “In the end, West Chester and Greater Cincinnati’s story was simply too strong to overcome.”

The company joined other strong flavor manufacturers, such as MANE and Archer-Daniels-Midland, already located in the region. Additionally, many end-user customers are members of Greater Cincinnati’s manufacturing portfolio.

“Frutarom’s story will continue to inspire and motivate future success stories in our region’s foreign investment outreach,” said Wiegand.

Room to grow

In January 2015, Frutarom announced it would create 45 new jobs in West Chester for the move of the headquarters and expansion of flavor and fine ingredient manufacturing. This move is just one success story that could make it easier for other international companies to choose Greater Cincinnati. REDI and its regional partners put a large emphasis on attracting companies from around the world, including Germany, India, Israel and Japan.

Recently named by KPMG as the best big city for business, Greater Cincinnati gives international companies a distinct advantage – especially those that specialize in food and flavoring. To learn more about how the region supports these companies, read a previous post.

REDI connects companies looking to locate or grow in the region to the resources they need to thrive. Greater Cincinnati has a competitive business climate, low cost-of-living and talented workforce that can give any company an edge. To learn more about locating your international company in Greater Cincinnati, contact me at JLee@REDICincinnati.com or (513) 579-3172.

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